Scaling a Novel Technology to Precisely Measure Product Consumption

It takes a village to bring a new product to market. To poise yourself for a successful launch, it’s essential to get a rich understanding of consumption patterns among not only your brand, but also others in the category. 

In this case study, learn how a CPG leader with a new-to-market product: 

• Leveraged QualSights’ proprietary Consumption Sensors to passively obtain precise insights on product consumption  
• Gained a deep understanding of consumption routines including daily servings and daily average calories consumed for both their brand and a competitive brand 
• Used the findings to map out best practices for scaling this innovative methodology across other divisions of the company