Exploring Demand Space with Asynchronous Qual 

Expanding penetration in new demand spaces can be a key driver of brand growth. But how do you know if your product will resonate with target consumers in a new context? 

A leading chocolate maker wanted to explore the Afternoon Pick-Me-Up snack space as a growth opportunity with the Weeknight Warriors, a consumer group that often turns to late afternoon snacks to tide them over through after-work activities. 

In this case study, you’ll learn how partnering with QualSights helped them: 

• Understand the Weeknight Warrior mindset, approach to food, and what they look for in Afternoon Pick-Me-Up snacks through in-context insights that bridged the say-do gap 

• Obtain authentic insights on their perceptions of the brand and its fit for the demand space. 

• Create a demand map with clear areas of focus to increase resonance in Afternoon Pick-Me-Up Occasions