5 Key Insights From a Data-Centric Consumer Empathy Program  

You’ve probably heard the term consumer empathy and perhaps even dismissed the term as “fluffy.” In actuality, consumer empathy research can play a pivotal role in helping you carve out a competitive edge. 

To help you get a sense of the valuable insights you can uncover within a consumer empathy program, we’ve prepared a concise resource for you. 

In this quick guide, you’ll learn how implementing a consumer empathy research program can help you: 

• Unlock in-context feedback on how consumers perceive your products and feel about them as they are purchasing and using them 
• Identify unmet needs within your category and spot opportunities for innovation  
• Bridge the say/do gap with precise, accurate product consumption data to clearly understand usage occasions, habits, and routines