One Research Partner, Unlimited Possibilities 

Before wasting valuable time and resources on a new-to-category product, what if you could precisely understand if your concept is of interest to your target consumers?  

In this case study, learn how a leading food & beverage company: 

• Paired the accuracy of passive product consumption data gathered via QualSights’ proprietary Consumption Sensor Technology with the depth of mobile qualitative to gain authentic, FMOT reactions and detailed consumer feedback videos  
• Uncovered how often, how much, and when this new product concept was being consumed  
• Obtained valuable insights that helped this concept accelerate into the next phase of the product development cycle and led to actionable recommendations on how to improve purchase intent