Deepest and Most
Authentic Consumer Insights

Opportunity Identification

SMART DISCOVERY

Enhance empathy and identify whitespace with precise behavioral data and advanced observation & interaction capabilities. With Smart Discovery, gain a deep understanding of your consumers' needs and emotions by leveraging advanced tools that allow you to observe and interact with them in real-time. Identify new opportunities and uncharted areas for innovation to drive your brand forward.

With Smart Discovery, you can deeply understand your category by capturing real behavior—how much, how often, when, and where—to inspire innovation and renovation. Interact with consumers at the exact moment they use your product to uncover true pain points and motivations and identify new targets by comparing behavior across demographics or segments. QualSights offers the world’s most authentic diary study ensuring you get unmatched, precise behavioral data and contextual insights to make informed decisions that truly resonate with your consumers.