Online Shopping Experience

Who It’s For

As you adjust to consumers’ evolving shopping preferences, you may find that many of your consumers are shifting to some form of online shopping. Since customers’ experiences with online shopping are so dynamic, changing quickly over time and varying between retailers, it’s crucial to keep a pulse on how people are finding and considering your brands and products. Our online shopping methodology is for brands who want to see exactly what the digital shopping experience is like for their consumers.

What It Is

Your consumers will screen record their online shopping experience on their smartphone. They can visit any retailer app or website, capturing their entire shopping experience both visually and through simultaneous voice narration. This helps you understand consumers’ online shopping processes and routines as well as their instantaneous reactions to products online, all in the same activity.

How It Works

Our innovative mobile screen capture technology, like the rest of our platform, is flexible. You can set up as many activities as you’d like your consumers to complete. Our app will allow them to screen record their shopping experience from the moment they begin their online shopping, and that recording will continue until they’re finished. Our app disappears into the background as soon as they start so that you can clearly see everything they look at, type and review on their screen. They can open any app or website and shop online as they normally would while explaining their thought process and choices in real-time. This experience makes it easy for consumers to provide organic and honest feedback.