Capture Genuine
FMOT & SMOT Reactions

Make Smarter Decisions

From shelf to home, gain insights to optimize the product experience for smarter, successful market launches.

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Smart LAUNCH

Launch

SMART LAUNCH

Gain unparalleled insights into the critical moments of the shopper journey. From the first glance at the shelf to the unboxing experience at home, our Smart Launch solution provides the data you need to enhance every touchpoint. By observing the first and second moments of truth, you can maximize your packaging visibility, set the right pricing strategy, and create unforgettable unboxing experiences that delight your consumers. These insights ensure your product stands out in the market, making it both appealing and competitive, driving consumer engagement and encouraging repeat purchases.
Our award-winning Participant App will help you gather authentic, deep insights to make informed decisions ensuring a successful market launch.

Optimize Your Launch Now

How It Works

Recruit consumers

Recruit consumers

We select the perfect participants for the project.

FMOT and SMOT Insights

FMOT and SMOT Insights

Capture key consumer reactions at critical decision points.

Analysis

Analysis

Leverage AI analysis to transform data into actionable insights for informed decision-making.

Trusted By Industry Leaders

Ensure Your Market Launch Is A Success