The Limitations of Qualitative.
The aim of qualitative research has always been to get
to know someone on a deeper, more meaningful level.
And yet, the promise of richer insights is
routinely hindered by the limits of time, location, expense,
language, bias and technology.
Create the
Space to Explore
Achieving real depth requires time and space that can never come from a single conversation, a single sitting, or a single minute.
The best insights will always happen unexpectedly when you take the time to get to know someone in comfortable settings, often surrounded by loved ones.
While we can’t predict when these insights will strike, we can finally remove the limitations that keep us from capturing them.
Experience What Freedom Feels Like with QualSights’ Mobile Qualitative Platform
Run rich, powerful qualitative studies at
lightning speed through QualSights’
mobile based platform.
The freedom you have to design
and run any qualitative methodology
of your choice is only matched by your
ability to meet consumers on their terms.
Qualitative Research Provider in the World
Fastest-Growing Insights Company in America
FREEDOM OF DESIGN
With QualSights, you’re not limited by methodology, media, or moderation type.Choose synchronous or asynchronous; video, photo, audio, or text; and any combination of methodologies across any context (at-home, in-store, online, etc). All within a single study.
INTERACTION
TYPES
Live moderation
vs. asynchronous
self-guided
MEDIA
TYPES
Video, photo,
audio, text
METHODOLOGIES
Diary, ethnography, concept tests, in-home usage, behavioral observation, screen recording, video surveys, focus groups, in-depth interviews, surveys and more
FREEDOM OF LOCATION
Context is the most critical aspect of all when it comes to enabling people to be their most authentic, vulnerable selves.
Be present in the kitchen, at the dinner table, at the store, in a bar, and anywhere else your consumers feel most at home.
FREEDOM FROM BIAS
Anchoring, observer, and confirmation bias profoundly impact qualitative results. And yet, they’re usually viewed as unavoidable.Participants are empowered to run their own studies with QualSights’ self-moderated, asynchronous, and mobile based technology rendering these biases a thing of the past.
This approach is also much faster and more convenient for everyone involved.
FREEDOM TO ANALYZE
Connect the dots like you never imagined possible.Search, organize, view, compile and present footage and insights based on learning objectives, themes, keywords, observed tasks, consumer profiles, and more.
Leverage powerful analysis features, including AI-driven emotional and sentiment analysis, object and scene detection, and global voiceover translations. And save time with our intuitive presentation builder to ensure you and your team never miss a single insight.
- AUTOMATIC TRANSCRIPTION
- AUTOMATIC TRANSLATION
- KEYWORD AND THEME GENERATION
- KEYWORD AND BRAND SPOTTING
- SENTIMENT AND EMOTION ANALYSIS
- VIDEO OBJECT AND SCENE RECOGNITION
- AUTOMATIC VIDEO CLIPPING
- OBSERVED BEHAVIOR QUANTIFICATION
- TABULAR TRANSCRIPTIONS BY QUESTION
- CROSS-TEAM COLLABORATION TOOLS
- DATA EXPORTS
- PRESENTATION BUILDER
INSIGHT NEEDS
SHOP
Watch and listen as your consumers shop in-store or online.
USE
Understand how they react to and experience new and existing products.
THINK
Know what consumers think about categories, brands and new concepts.
MIX & MATCH
Combine various templates for multi-objective or journey-based projects.
HOW IT WORKS
RECRUIT
Bring your own consumers or let us find them for you, no matter where they live.
CAPTURE
Capture any moment from any consumer, mixing media and methods.
ANALYZE
Analyze data faster than ever with a powerful suite of sophisticated AI tools.
PRESENT
Easily create compelling visual presentations.