Category and Brand Preferences

Who It’s For

Understanding your consumers’ brand and product preferences allows you to develop a concrete picture of your target consumer. But comprehending why your consumers prefer certain brands over others and how their daily habits influence those decisions is the key to developing a deeper understanding of their thought process. This methodology is for brands that want to gather category insights or brand-specific insights to better understand the competitive landscape and what additional needs they could address for their consumers.

How It Works

We offer a variety of ways to uncover your consumers’ brand and category-level preferences. For example, you can ask your consumers to take pictures of a certain product or area in their home or attach a voice recording with additional context regarding the image. You could also ask your consumers to video record their answers to a series of open-ended questions or multiple-choice questions. These activities can be conducted as asynchronous or synchronous activities.