The Recall Gap,
Closed.
Most research relies on
recalled behavior. But
memory fades, details blur,
and truth gets lost.
What Is
The XMOTTM Method?
The XMOTTM Method is QualSights' proprietary methodology for engaging consumers at the exact moment they use a product—enabling real-time, in-context feedback that simply wasn’t possible before.
QualSights Smart Tags and Smart Coasters detect usage passively, and our award-winning app instantly triggers an XMOT engagement via survey, video, or audio based on your objectives.
No recall gaps. No guesswork. Just authentic insights captured in the moment and backed by real behavior.
From Behavior to Feedback in Seconds
DETECT
Smart Sensors Capture
Real Use
Smart Coasters and Smart Tags passively and precisely track when, how often, and how long products are used.
TRIGGER
Engage at the Exact
Moment of Use
Trigger an XMOTTM (survey, video, or audio) at the exact moment of product usage to uncover the 'why' and the 'how' behind behavior.
ANALYZE
Context Becomes
Clarity
AI-powered tools and intuitive dashboards enable efficient analysis and storytelling.
Three Ways to Capture the Moment
XMOTTM Surveys
Ask quick, structured
questions—ideal for usage
context, satisfaction, or
product experience.
XMOTTM Video
Let consumers show
you how they use products,
their routines, and reactions—in
the moment and in their
own words.
XMOTTM Audio
Get fast, honest
reflections via voice—perfect
for capturing nuance, emotions
and natural language.
Move from Claimed to Known with XMOTTM
You’re just one trigger away from smarter, deeper insight.
Request Demo